THE RESUME


MICHAEL D. BERMAN

EMPLOYMENT

NBC.com - Supervising Producer (2011 - present)
  • Supervise and mentor three direct-report site producers and 25 indirect-report members of video, editorial content, social/community, design, marketing, sales, front end development and back end architecture departments.
  • Provide strategic, operational and creative guidance for all editorial, video, and design content on team's sites.
  • Work with NBC.com senior management and fellow Supervising Producers to enhance overall strategic and creative direction as well as streamline tactical implementation and execution across all NBC.com properties and platforms.
The Berminator - President (2009 - present)
  • Oversee all aspects of user interface, editorial, copy, design, technical development and production of web sites, interactive content, advertising, marketing and presentation materials. Entertainment and media clients include WebMetro, Hello Music, Wilshire Media Group, After Dark Films, Anchor Bay Entertainment, Participant Media and Sony Music.
Mini Movie Channel - Director of Production & Programming (2008 - 2009)
  • Conceived, developed and oversaw production of start-up's short film comedy site, including design, technology, operations, user interface, editorial and information architecture.
  • Programmed all licensed live-action and animated short film content, as well as original videos produced in-house.
  • Strategically managed all site production, advertising, coding, art, copy and media production resources.
  • Presided over implementation of advertising, promotion and traffic analytics technology.
    •
This Just In - Director of Production & Programming and Senior Editor (2006 - 2007)
  • Supervised all aspects of HBO/AOL joint venture comedy site's conceptualization, development and production, including content, editorial, design, technology, user interface, and information architecture.
  • Guided editorial and video content creation teams' efforts on branded entertainment and original productions.
  • Directed art, technology, content production, analytics and advertising teams in overall strategy and daily site operations.
  • Facilitated site and content production by expediting information flow among multiple HBO, AOL and This Just In constituencies.
Voce - Director of Online Channels (2006)
  • Managed requirements-gathering, conceptualization, development and production of Voce web site by third-party agency.
  • Implemented communications and marketing vehicles including targeted e-mails and landing pages.
  • Created reports and analysis of online traffic and user data submissions.
  • Worked with Voce team to manage content, improve site efficiency and support the web as a sales tool.
Warner Bros. Online - Account Manager (2002 - 2006)
[Hired as Project Manager, 2002. Promoted to Account Manager, 2004.]
  • Supervised project teams (art and technology staff) in all phases of web site development, production and maintenance for internal and external clients, including:
  • Oversaw wireless initiatives for Warner Bros. properties including Looney Tunes and The Matrix.
  • Web Marketing Association Awards in 2003 (Best Government Interactive Application) and 2005 (Standard of Excellence)
Sony Pictures Digital Entertainment - Consulting Writer/Producer (2001 - 2002)
  • Managed channel programming strategy, maintenance and troubleshooting for Screenblast broadband content initiative.
  • Provided editorial oversight for all site copy, newsletters and marketing materials and administered Screenblast homepage.
WireBreak Entertainment - Head Writer/Producer (1999 - 2001)
  • Oversaw the writing of all content developed and created by and for WireBreak Entertainment, a producer of animated and live action interactive content for the Internet, and traditional and enhanced TV.
  • Helped determine overall strategic direction for company and its products and services.
  • Created and developed original programming such as 15 Seconds of Fame (trivia game show).
  • Wrote and edited live action and animated programming, promotional and informational content for WireBreak.

NBC Digital Productions (1996 - 1999)

Producer, Interactive Promotion - NBC Homepage (1999)
  • Developed, produced and maintained online promotion of NBC's prime time programming.
  • Oversaw all promotion on NBC.com homepage; wrote and edited promotional content.
  • Conducted chats with NBC programming stars.
    •
Producer, The Tonight Show with Jay Leno Online (1996 - 1999)
[Hired as Writer, 1996. Promoted to Associate Producer, 1997. Promoted to Producer, 1998.]
  • Oversaw sites for The Tonight Show and Friday Night. Wrote and produced original material and adapted on-air comedy content to site.
  • Created CASIE award-nominated advertising campaign for Toyota; secured site sponsorships from Lincoln and Toyota.
  • Managed relationships among site production staff at USWeb/CKS, NBC Digital Productions management, and producers, writers and production staff of The Tonight Show with Jay Leno.
Activision Studios - Writer, Planetfall CD-ROM video game (1996)
  • Scripted all dialogue, physical humor and gags on 3-D interactive CD-ROM video game.
HBO - Coordinator, Affiliate Advertising & Communications (1992 - 1995)
[Hired as Assistant, 1992. Promoted to Coordinator, 1993.]

  • Managed all aspects of Hollywood and cable trade magazine advertising as well as affiliate communications projects.
Geer, DuBois Inc. Advertising - Copywriter (1988 - 1991)
[Hired as Creative Assistant, 1988. Promoted to Copywriter, 1989.]
  • Created television, radio and print advertisements for Sony Pro Audio & Video, Barnes & Noble, B. Dalton Booksellers, Amaretto di Saronno, BASF Agricultural Chemicals, and BASF Corporate.
EDUCATION
Yale University, New Haven, CT
  • Bachelor of Arts - Double major: History and Political Science
New York University, New York, NY
  • Certificate in Film from School of Continuing Education
PROFESSIONAL AFFILIATIONS
  • ASIFA - Hollywood
  • Writers Guild of America - New Media Writers Caucus
SPEAKING ENGAGEMENTS
  • Writers Guild of America, West - "Using the Net to Advance Your Writing Career"
  • Yale In Hollywood Conference - "Tech Entertainment: Video Games, Internet, Mobile and What's Next?"
  • Digital LA 2009 - Characters Go Digital Panel (September 2009)
  • Digital Hollywood 2007 - The Daily Reel at Digital Hollywood - "Interweb Trendsetters"
  • National Association of Broadcasters 2002 Convention - "The Next Generation - Entertainment 2002"
WRITING
  • Take Part (www.takepart.com) - Guest Blogger (2008 - 2009)
  • Walt Disney Television Animation - Brandy & Mr. Whiskers: "Rain Delay" (2006)
  • Warner Bros. Online - Grand Master Rabbit - Looney Tunes short (2005)
  • Warner Bros. Online - Fast Feud - Looney Tunes short ("Concept by") (2005)
  • Warner Bros. Online - Parallel Porked - Looney Tunes short (2004)
  • Sony Pictures Digital Entertainment - Recount - Original live action short (2001)
  • WireBreak Entertainment - Jive Turkey Jones - Original interactive animated short (2000)
  • WireBreak Entertainment - News Blast - Original live action weekly news program (1999 - 2001)
  • National Lampoon magazine - Letters from the Editors - (1987 - 88)